The P.S. (aka the post-script) is the last thing on the sales page, on the blog post right after the post creator’s name. If you have made an offer in your post then a call to action here is very powerful. In short it’s the ideal place for you to close as well as remind your readers about your offer.
Reading online is a funny thing.
Many people scan, so to make it easier for them to digest my content I pull out sub headers. This is so that the reader who scans, who scrolls all the way down to the bottom get the gist of the post. They can then decide whether they want to read it all. If not they take in few bolded headlines and arrive at the P.S.
Haven’t you done this a time or two?
I’d like to think we all do it from time to time, a title catches your attention and you are not sure of its source / credibility so we save time and scan the content for images, sub heads and the PS and then we make a judgement call to see if we click away or read in more depth. So if I do it and you do it, the chances are your readers do it as well. How can we take advantage of that?
Give your P.S.’s punch (it might be the only thing they read).
The great thing about a P.S is that it doesn’t need a huge amount of space, it can be short and snappy and it can jump straight in and make the point it needs to. In your P.S, remind them of any scarcity. Remind the reader WHY they need this product or to take a certain action and what it can do for them. Give them another reason to click on your site and start a relationship with you instead of clicking away from you.
- Add an urgent offer
- Make it time sensitive to create the feeling of urgency
- Try a P.S and a P.P.S – it’ll stand out more
- Test what PS works well on what type of blog post
Some good PS’s
Check out these posts and see what you can take and adapt from them:
- 5 things I have learned from coaching blogging
- Reasons to start journaling
- Screencasts for beginners
- I need a blog you say…
- How to write commercial posters
P.S.’s have quite an important job in your blog posts as well as your sales pages.
Not only are they your last chance to convince the reader to try your offer, they are also the only piece of copy that some people read. Don’t take them lightly or worse, leave them out altogether.
Sarah
PS if you found this post useful then please share it so someone else can get their PS’s working for them.
