Are “Like” and “Share” buttons must-haves, or are there other ways to promote your social media presence on WordPress?
I’ve had something of an “on-off” relationship with the “Like” button… When it and the “Tweetmeme” buttons hit the scene a year or so back we all rushed to populate our sites with them.
This is great for bloggers and “entrepreneurs” (note deliberate use of quote marks) as it facilitates interaction and sharing.
Recently I’ve found a useful plug-in that better serves my purpose.
My personal strategy online is to promote a real physical product… ME! – I sell my time working as an entertainer or coach.
I am becoming less convinced about the overuse of “like” and “Share” buttons for what I do – Thankfully I have found another tool!
Over-filling a “website” with buttons can be counter productive. There’s a risk of making your site seem cluttered, your page formatting can go astray and less experienced visitors may be directed away from your site (if they have to log in to Twitter/Facebook etc).
I use WordPress as a CMS for my websites. I use blogs. Not to generate huge amounts of traffic or discussion, but to give me a way to create content for SEO and to build and maintain my real-life reputation.
Your social media presence should no longer (be and never should have been ) considered as separate or distinct from your traditional web or off-line marketing… It should be integrated and appear part of the whole – this is especially relevant for business such as mine which go beyond being simply “On-Line”
I’ve stumbled upon a great little plug-in that allows you to neatly, concisely and easily promote your social accounts. This is not a “share” or “like” widget, save those for your blog pages, IF you think they will add value.
The ‘Social Media Widget’ by Brian Freytag is easy to set up, supports dozens of different media links as standard and even allows you to create your own and import other icon sets…
It displays neatly, cleanly with the option of some natty animated icons.
In summary – integrating social media account on your website is a must… Think about your own objectives and find a way to do it that enhances, not clutters, your pages.
A great guest post from Public Speaking Coach and Presenter, Marc Lemezma, who we’ve worked with for a couple of years now as he really gets to grips with WordPress. He’s definitely on the “if you ever want a job” list.